Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal

What’s YouTube?

In the event you don’t already know what YouTube is, then you definitely’re a bit behind. However we’ll catch you up. YouTube is a free video sharing web site that makes it straightforward to observe on-line movies. Customers can watch, like, share, remark and add their very own movies to the social media platform.

In line with YouTube, they’ve over 2 billion distinctive customers each month and have launched in over 100 international locations and 80 languages. One billion hours are watched day by day and on cellular gadgets alone, content material reaches extra individuals within the US than any TV community.

Why ought to manufacturers use YouTube?

With the large quantity of individuals and hours spent on YouTube, the platform is usually a highly effective advertising instrument for manufacturers.

Video content material and video advertising can appear intimidating when you’ve by no means labored with video earlier than. However many manufacturers are already creating content material that’s YouTube worthy, it simply must be tailored.

Are you posting movies to IGTV? Good for cross-posting on YouTube as effectively. Do you write blogs sharing tips on one thing in your trade? Remodel these phrases into speaking factors and make a fast video overlaying the identical matter. Do you share your day by day duties in your IG Tales? String all of them collectively for a “Day within the Lifetime of” video.

Particularly for manufacturers who depend on Instagram as a major social channel, YouTube is a superb instrument so as to add to your advertising arsenal.

Listed here are some the reason why your model may wish to give YouTube a strive:

Model consciousness

In line with a Google examine in 2018, almost two-thirds of consumers say that video has given them inspiration for purchases and greater than 90% of these say they’ve found manufacturers on YouTube.

Viewers are 4x extra doubtless to make use of YouTube versus different platforms to search out details about a model, product, or service and 2x extra doubtless to purchase one thing they noticed on YouTube.

Getting your content material in entrance of viewers on the platform can assist individuals uncover your model and drive buying choices.

Natural attain

YouTube is its personal search engine, with individuals typically heading to the location particularly for analysis functions. YouTube is definitely the second most visited web site, solely falling brief behind Google.

Which means in case your titles, descriptions, and key phrases are optimized then you’ve gotten an opportunity to achieve new audiences organically. Discover how once you Google one thing, typically instances the primary search outcomes are YouTube tutorials? Movies have the flexibility to get prime placement in Google’s search outcomes which implies extra site visitors.

Sticking to a constant posting schedule, having related, key phrase wealthy descriptions, utilizing tags, creating priceless content material and having visitors can assist improve your natural attain as effectively.

Advertising alternatives

YouTube can also be a fantastic place for model partnerships and commercial alternatives. Greater than 78% of entrepreneurs take into account YouTube to be the simplest video advertising platform, adopted by Fb.

There are tons of various methods to promote on YouTube together with show adverts, overlay adverts, skippable video adverts, bumper adverts, sponsor playing cards and extra. Check out the variations right here and resolve what would work finest in your model.

YouTube can also be prime actual property for working with influencers. A examine in 2017 discovered that collaborations with YouTube creators are 4X simpler at driving carry in model familiarity than these with celebrities.

There’s no onerous and quick rule relating to promoting and partnerships on YouTube, however with the number of advertising choices, each model can provide you with an efficient technique based mostly on their objective and funds.

How are manufacturers utilizing YouTube?

The probabilities are countless relating to video content material. Simply makes positive you’ve gotten a plan to create content material that matches together with your model picture and aligns together with your targets.

Right here’s how some main manufacturers incorporate YouTube into their advertising technique.


YouTube is without doubt one of the finest locations on the web to study new issues and video tutorials take up a big portion of the social platform. Tutorials could be useful in any trade. It could possibly be strolling your viewers by way of learn how to edit photos in Photoshop or demonstrating learn how to frost a cupcake.

Tutorials are notably nice for manufacturers within the magnificence trade to showcase their merchandise in motion whereas offering worth past the bodily product to their clients. Sephora is a superb instance of this. Their channel is full of tons of make-up tutorials and sweetness routines that includes different creators and influencers, opening new doorways for collaborations.

Behind the scenes

BTS movies are an excellent enjoyable strategy to get extra private together with your viewers. Folks wish to be absolutely immersed within the expertise and really feel like they’re getting unique entry. Much like tutorials, BTS movies present how issues are completed.

Netflix Movie Membership is a well-liked YouTube channel that takes viewers behind the scenes of their favourite films and exhibits. These movies steadily recover from one million views, like this one.

Product movies

Product movies could possibly be showcasing a product, reviewing one thing particular, supporting a brand new launch or telling the again story of how a product got here to be.

YouTube is a superb place to indicate your product in motion. Folks wish to see how that new costume suits on totally different physique sorts, how your new gadget works, what they will count on from that new e-book. Exhibit your product and construct the hype round it.

Nike is a superb instance of a model utilizing YouTube to function merchandise in a singular method. Take this video from their sequence “The Story of Dunk” the place Nike explains every thing in regards to the well-known shoe. Every episode is sort of a mini-documentary with prime quality video modifying and storytelling. This primary episode has over 150K views and every new episode makes customers really feel extra linked to the model.


Listicles are a well-liked type of content material each for written blogs and video content material. Creators share their “Prime 10 espresso outlets in California” or “15 issues I want I knew earlier than freelancing.” Listicles could be tailored to actually any trade to share bodily issues, locations, ideas and even different content material.

And folks LOVE listicles. This video from Watch Mojo has over 5 million views! I assume everybody needs to see the Prime 10 Most Lovely Locations within the World.

Q&A / Vlogs

YouTube can also be an area to get private and join with an viewers. Take a while to reply your most often requested questions in vlog fashion.

TikTok star/musician, Dixie D’Amelio racked up over 3 million views with a easy six minute video answering questions from followers off of Twitter. Q&As assist her construct her private model and present some persona.

What are YouTube specs?

Optimizing your movies can also be an essential a part of getting extra eyes in your content material. Listed here are some suggestions for widespread parts of your YouTube channel and movies.


By default, customers are capable of add movies as much as quarter-hour lengthy. Verified accounts can add movies which might be longer. To find out about account verification, click on right here.


In line with YouTube, one of the best video format is MP4 with H. 264 video codec and AAC audio codec. YouTube additionally helps movies in:

  • .MOV
  • .MPEG4
  • .MP4
  • .AVI
  • .WMV
  • .FLV
  • 3GPP
  • WebM
  • DNxHR
  • ProRes
  • CineForm
  • HEVC (h265)


Listed here are the really useful sizes and side ratios for parts in your YouTube channel.

  • Channel artwork banner: 2560 x 1440 pixels
  • Profile image: 800 x 800 pixels
  • Video thumbnails: 1280 x 720 pixels
  • Video watermarks: 150 x 150 pixels

The usual side ratio for YouTube on pc is 16:9. For the default 16:9 side ratio, encode at these resolutions:

  • 2160p: 3840 x 2160
  • 1440p: 2560 x 1440
  • 1080p: 1920 x 1080
  • 720p: 1280 x 720
  • 480p: 854 x 480
  • 360p: 640 x 360
  • 240p: 426 x 240

What are finest practices for YouTube?

There’s a ton of artistic freedom relating to posting on YouTube. Once more, there isn’t any onerous and quick rule for what’s going to work and what received’t however listed here are some finest practices to remember.

Create a YouTube Model Account

Making a model account on YouTube means that you can handle modifying permissions and are available off extra official. You’ll additionally be capable of add a channel description, an organization e-mail, and hyperlinks to your organization web site and different social platforms which helps drive site visitors to the place you need.

Additionally in fact, be sure you comply with YouTube group pointers as to not get your content material eliminated or worse, banned from the platform.


Since YouTube is a search engine, it’s essential so as to add your key phrases to your title in order that customers can discover your movies. Utilizing numbers, consideration grabbing phrases and feelings in your title may also provide help to get greater click on by way of charges.

BUT, watch out to not have “clickbait” or deceptive titles as a result of YouTube will truly bury your video.


The quilt picture in your video is equally as essential because the title. Many viewers make choices on what movies to observe based mostly solely on the quilt picture so these have to be eye-catching.

Think about including textual content on the picture, utilizing vivid colours with a number of distinction and high-quality imagery. Thumbnails that embody faces are additionally high-performers.

No matter fashion you go together with, keep constant in order that your movies are simply identifiable as coming out of your model. This doesn’t imply that each single video has the identical thumbnail although. Simply keep in step with model colours, fonts and kinds.


Your description is one other essential search engine optimization component of your YouTube channel. Remember to embody your key phrases right here as effectively. Inform viewers what to anticipate in your video in a brief, concise method. Write in your model voice and put the details close to the start.

The outline can also be the place the place you’ll wish to add any supporting hyperlinks or credit. For instance, many magnificence gurus give the hyperlinks to the entire merchandise they’re utilizing within the description to make it straightforward for his or her followers to buy what they’ve seen within the video.


In case your movies are longer than a couple of minutes, you may wish to think about using chapters (ie.e timestamps). This may break up your video into sections and every part may have its personal preview. Right here’s how one can add chapters to the progress bar in your video.

Google additionally respects timestamps from Youtube movies so the movies will present up beneath video outcomes to assist customers discover the suitable a part of the video.


As an alternative of simply importing heaps of random movies, playlists can assist set up your content material into classes. That method, when individuals are taking a look at your channel they will simply search and discover movies in particular areas.

Playlists are particularly essential when you’re posting a variety of content material. You wish to make it as straightforward as attainable for individuals to search out what they’re searching for.


You may as well add descriptive key phrases, or tags, to your movies to assist individuals discover them. In line with YouTube, tags could be helpful if the content material of your video is usually misspelled. In any other case, tags play a minimal function in your video’s discovery.

Closed Captions

Closed captions will let you share your movies with a bigger viewers, together with deaf or hard-of-hearing viewers and viewers who communicate one other language.

We’ve seen an enormous improve in accessibility of movies on-line lately. Even on TikTok and Reels, viewers expect to have the ability to perceive what’s happening with out having to hearken to the sound.

Learn to add captions to your YouTube movies right here.


In case your movies embody music, be sure you reference YouTube’s Copyright & Truthful Use Coverage.

rule of thumb is to solely add content material that you’ve created your self. Fortunately there may be additionally a YouTube Audio Library to assist Creators re-use content material safely by offering free high-quality music and sound results.

How do I incorporate my YouTube movies in my social media scheduling?

Sked’s made it straightforward to schedule your YouTube content material proper alongside your different social media content material. Sked customers can now plan, schedule and auto-post their YouTube movies proper from the Sked dashboard or from their cellular gadget.

It’s so simple as modifying your video, importing to Sked, including your title, class, tags and outline and scheduling once you need the submit to go dwell.

To get your account arrange for YouTube scheduling, take a look at our helpdesk right here.

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