TBWAINDIA baggage the creative mandate for Dixcy Scott, Promoting & Selling Data, ET BrandEquity

TBWAINDIA bags the creative mandate for Dixcy Scott

TBWAINDIA bags the creative mandate for Dixcy ScottInventive firm TBWAIndia has bagged the creative mandate for Dixcy Textiles, to determine a selected mannequin voice and deal with the creative portfolio for its mannequin, Dixcy Scott. The mandate was acquired following a multi-agency pitch.

Govind Pandey, chief authorities officer, TBWAIndia, said, “With the revamped product line, Dixcy was in quest of an firm confederate to align the mannequin positioning of Dixcy Scott with their new imaginative and prescient and route. We’re thrilled Dixcy has entrusted TBWAIndia to confederate with them on this journey and create a daring and distinct new space for the mannequin. We every see this as a unimaginable various to do some lovely breakthrough work for the mannequin.”

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Zoher Kapuswala, head – promoting, Dixcy Textiles, said, “We’re glad to confederate with TBWAIndia on our journey to fulfill our imaginative and prescient for the Dixcy Scott mannequin. We see important options for progress, and we’re assured that TBWA will help us create a compelling identification and voice for the mannequin that resonates with our prospects. We welcome TBWAIndia onboard and look forward to working with them.”



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